Media Research Methods

Media Research Methods

Authors : Barrie Gunter
Publisher : Sage Publications
Published Date : 1999
Rating :
Catagory :
ISBN-13 : 9781857022018
Page : 321 Pages
Language : en


Descriptions Media Research Methods

In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent.

Related Post